Now mobile was launched in July 2010 in partnership with Orange (now EE) The aim of the brand was to offer national class mobile and data services combined with a diverse multilingual customer experience. Within a year Now mobile acquired over 100,000 active users and quickly became recognized by the within the industry as a market leading brand.

The focus was to ensure our customer's journey was clear, simple and honest. From the cost of their calls to the way they interact with customer services. Now Mobile was the first brand in our market to prioritize user retention over their acquisition, and customers responded with their feet. In the space of six months Now had acquired substantial market share from the market leaders, forcing them to follow in our footsteps.

With a brand refresh and reposition Now Mobile is ready to take on new markets as it pushes into the national arena. 2019 will be the most exciting and innovate time for Now since its launch eight years ago. All we can say is ‘Watch this space!’